Braden Currie
Braden Currie needed a complete digital overhaul to reflect his shift to adventure sports, making it effortless to share stories and feature sponsor gear.
Year
2025
Industry
Sports & Adventure
Sports & Adventure
Timeline
3 weeks
//Problem
//Problem
The existing website felt outdated and no longer reflected Braden’s transition from professional racing to backcountry adventure. It lacked the visual impact needed to showcase high-end expeditions, struggled to integrate new sponsor partnerships, and made content updates a frustrating, manual process.
The existing website felt outdated and no longer reflected Braden’s transition from professional racing to backcountry adventure. It lacked the visual impact needed to showcase high-end expeditions, struggled to integrate new sponsor partnerships, and made content updates a frustrating, manual process.
//Solution
//Solution
We built a visually striking, custom Framer website tailored for immersive storytelling. By implementing a smart, easy-to-use CMS, we gave Braden a seamless way to publish new adventure logs while organically integrating and advertising gear from his title sponsor, Bivouac Outdoor.
We built a visually striking, custom Framer website tailored for immersive storytelling. By implementing a smart, easy-to-use CMS, we gave Braden a seamless way to publish new adventure logs while organically integrating and advertising gear from his title sponsor, Bivouac Outdoor.
//Impact
//Impact
The transformation delivered immediate, measurable growth. Thanks to targeted SEO optimization, overall site traffic multiplied by 5x. Furthermore, his new CMS-driven articles now dominate search engines, securing the number one Google ranking for highly competitive terms like "climbing Mitre Peak."
The transformation delivered immediate, measurable growth. Thanks to targeted SEO optimization, overall site traffic multiplied by 5x. Furthermore, his new CMS-driven articles now dominate search engines, securing the number one Google ranking for highly competitive terms like "climbing Mitre Peak."
//Other projects
//Other projects
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